Each module addresses a specific barrier that stops ideas from progressing. They can be taken as a complete programme or as standalone sessions depending on what your team needs most.
Most teams carry a backlog of ideas that nobody has properly evaluated. This module introduces three complementary frameworks for assessing ideas against criteria that matter: potential impact, required effort, alignment with current priorities, and how well understood the underlying problem is.
The session is structured as a working workshop. Participants bring real ideas from their own context and apply the frameworks directly to them. By the end, the group has a prioritised shortlist and a shared understanding of how to repeat the process without external facilitation.
The word prototype often triggers anxiety about technical skills, design software, or significant time investment. This module reframes prototyping as a thinking tool rather than a production task. The goal of a prototype is to make an idea visible enough to be discussed, not to create a finished product.
Participants work through a series of exercises using paper, simple digital tools, and roleplay scenarios. Each exercise focuses on a different type of prototype — visual sketches, storyboards, service walkthroughs, and clickable mockups using free tools — and on the questions each type is best suited to answer.
Building a prototype is only useful if you then put it in front of real people and pay attention to what happens. This module covers the practical side of running concept tests — from recruiting the right people to structuring a conversation that produces honest feedback rather than polite agreement.
A significant part of the session is dedicated to the challenge of interpreting what you hear. People are often reluctant to give negative feedback directly, which means that reading between the lines is an essential skill. We cover methods for distinguishing genuine interest from courtesy, and for noticing what participants do rather than just what they say.
The methods covered in modules one through three are only useful if they become part of how your team works, not just something that happened at a workshop. This final module focuses on the organisational and behavioural side of sustaining a practice of experimentation.
It is aimed primarily at team leaders and managers rather than all participants, because the conditions for experimentation are largely set by the people who control how time and attention are allocated. The session looks at how to create small but consistent space for testing ideas without disrupting existing work commitments.
All four modules delivered over four to six weeks. Structured pacing allows teams to apply learnings between sessions and bring real examples back to the group.
Individual modules can be booked separately if your team has a specific need. Module one is the most commonly requested as a starting point for teams with a large unstructured backlog of ideas.
Modules one, three, and four are fully available online. Module two is possible remotely but works better in person due to the hands-on prototyping exercises.
Contact us to discuss which modules fit your team's current situation. We are happy to talk through the options before any decisions are made.
London-based. Available across the UK.